Simple Content Creation Workflow (5 Stages)

From idea to performance tracking — repeatable, scalable, efficient.

Stage 1: IDEATE (Plan What to Make)

Goal: Find content ideas that your audience wants and that align with your goals.

Tasks:

• Brainstorm 5–10 content ideas weekly (use AI, Reddit, Google Trends)

• Perform keyword/topic research (AnswerThePublic, Keywords Everywhere)

• Check social platforms for trending sounds, reels, or questions

• Add to Content Ideas Board (Notion, Trello, Google Sheet)

Tools:

• Notion / Trello for idea tracking

• Google Trends / Ubersuggest

• TikTok / Twitter search

Stage 2: CREATE (Make the Content)

Goal: Turn your idea into a publishable piece of content.

Tasks:

• Write outline or script (1 hour max per idea)

• Record or design visuals (use templates for speed)

• Edit video/image/text (polish, keep concise)

• Save final asset in shared folder or Notion

Tools:

• Google Docs / Notion

• Canva / CapCut / Descript

• Figma (for branded templates)

Stage 3: PUBLISH (Schedule or Launch)

Goal: Prepare and publish the content to your chosen platform(s).

Tasks:

• Write captions (hook + value + CTA)

• Add hashtags or tags

• Schedule or publish manually

• Add to “Published Content” tracker

Tools:

• Buffer / Later / Planoly

• Notion or Airtable for calendar

• Native apps (Instagram, YouTube, TikTok)

Stage 4: DISTRIBUTE (Maximise Reach)

Goal: Repurpose and share content across multiple channels.

Tasks:

• Cut 1 video into clips (1 long-form → 3 reels)

• Turn post into email snippet, tweet thread, or Pinterest pin

• Share in relevant groups or communities

• Add links to bio or story highlights

Tools:

• Descript / VEED for video clipping

• Email (MailerLite, Substack)

• Canva (for repurpose graphics)

Stage 5: ANALYZE (Review & Improve)

Goal: Track what works, double down on successful content.

Tasks:

• Track views, likes, saves, shares, CTR

• Identify top-performing content weekly

• Note what hooks or formats worked best

• Refine future content ideas based on insights

Tools:

• Notion “Insights” database

• Instagram / TikTok / YouTube analytics

• Google Sheets (simple KPI log)

Optional Add-ons:

• Content template library (in Canva or Figma)

• Auto-posting via Zapier + Google Drive + Buffer

• Collaboration tracker (editor, designer, caption writer)

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